Posts Tagged ‘10 Corso Como’

“Margiela, the Hermès years”, incontro con Kaat Debo in 10 Corso Como di Milano

April 13, 2017 Leave a comment

Margiela, the Hermès years

Margiela, the Hermès years Incontro con Kaat Debo

L’idea era di avere i due mondi di Martin – Maison Martin Margiela e Hermès – uno accanto all’altro. Si vede letteralmente il mondo in arancio e quello in bianco. Kaat Debo

Margiela ha cambiato il corso della moda – ma in modo sottile, sovversivo. Suzy Menkes

Mercoledì 26 aprile 2017 alle 18.30 in 10 Corso Como, Kaat Debo, direttore e curatore capo del MoMu, Museo della Moda di Anversa, presenterà Margiela, the Hermès years il libro che accompagna la mostra in corso al Museo della Moda di Anversa fino all’agosto 2017.

Fluido è una parola che amo, qualcosa di sospeso, fuori dal corpo, ha detto Martin Margiela. Designer di culto, noto per le sue idee d’avanguardia sin dalla sua prima collezione nel 1988, negli anni della collaborazione con Hermès, dal 1997 al 2003, è diventato l’arbiter dello chic francese contemporaneo. Martin è invisibile – ma è come l’ossigeno, invisibile e vitale. Lui ha portato una visione nuova a ciò che noi siamo, disse Jean-Louis Dumas.

Pubblicato da Lannoo, questo libro è nato in stretta collaborazione con Martin Margiela stesso, e include fotografie, documenti inediti e diverse testimonianze. Prefazioni di Suzy Menkes e Kaat Debo, saggi di Rebecca Arnold, Sarah Mower e Vincent Wierink, il volume include numerose interviste tra cui quelle con Sandrine e Pierre-Alexis Dumas, Jenny Meirens e Patrick Scallon.

English speaking

Margiela, the Hermès Years

Prefazione di Kaat Debo and Suzy Menkes
Saggi di Rebecca Arnold, Kaat Debo, Sarah Mower, Vincent Wierink. 256 pagine, 240 illustrazioni a colori, copertina rigida – Edizione Inglese Lannoo Publishers, 2017 € 45.00

10 Corso Como

Corso Como 10 20154 Milano +39 02 2900267


“Tom Dixon Yesterday, Today, Tomorrow”, first exhibition at 10 Corso Como in Seoul

October 7, 2016 Leave a comment


Under embargo


This October, Tom Dixon presents its first exhibition in Korea at 10 Corso Como, entitled Yesterday, Today, Tomorrow. creative district, 10 Corso Como is a world- renowned concept store presenting a unique mix of design, art, music, cuisine and culture from around the world.

-chair in 1991 at 10 Corso Como in Milan, where former fashion editor and publisher Carla Sozzani had previously introduced him to Giulio Cappellini, art director of the eponymous Italian

design firm.

For the first time, Tom Dixon is showcasing its full range of products as well as never-seen- before pieces. The exhibition comprises a Gallery divided in three highly curated installations (Yesterday, Today, Tomorrow) and a pop-up shop where visitors can purchase the latest home collection, fresh from Paris. Delving into past, present and future adventures, the Gallery tells the story of the self-made British designer who has become a household name.

– rather than their surfaces and brings to life rly works, including Flame Cut Chair, Pylon Chair, Copper Chair CU29, Rocking Chair Rubber and Jack Glow in the Dark. A short-film on unpublished s formative years.


Today immerses the visitor in s current and unfading obsession with materials. The copper and the stone, the wood and the glass, the wax, the iron and brass all come to life with new shapes, new smells and new functions. Products showing in Today include: Mass Dining Table (brass), Fan chair (wood), Flask Pendant Oil (glass), Pylon Coat Stand (copper), Stone candles (green marble) and Alloy diffuser (raw aluminium).

Tomorrow is an insight into what the future may hold. Products showing include exclusive launches (Boom desk light) and rare prototypes.

Commenting on his upcoming exhibition in Korea, Tom says: Korea is a relatively new market for us. We wanted to give visitors an understanding of where we come from. Korea is a very design-aware nation, fantastically interested in bold and industrial production, and we thought it might be nice to show some history as well as

All pieces showing at 10 Corso Como including new accessories, unique or limited-edition pieces, rare and early works as well as prototypes will be available to buy from 1st October. A series of Tom Dixon cocktails, especially created by the designer to celebrate the exhibition, will be served at 10 Corso Como Café.

For more information, please visit:
For media and press enquiries in Asia, please contact Anne Wu For the rest of the world, please contact Juliette:
Follow us on Instagram @tomdixonstudio

Notes to Editors:

Main Exhibition (3rd floor)
Dates: 12th October Opening Reception 12th October 20th November


10 Corso Como Seoul 3F Exhibition Space

Pop-Up 10 Corso Como Seoul Cheongdam (ground floor) Dates: 13th October 27th October
Address: 10 Corso Como Seoul Cheongdam 1F Novelty Zone

Pop-Up 10 Corso Como Seoul Avenuel (other location) Dates: 13th October 27th October

10 Corso Como Seoul Avenuel Novelty Zone

Tom Dixon has been available at 10 Corso Como since 2012, primarily showcasing its accessories collection. From October 2016, Tom Dixon will also be introducing a permanent collection of new lighting, furniture and accessories.

About Tom Dixon:

Established in 2002, Tom Dixon is a British product design brand. With a commitment to innovation and a produces extraordinary spaces and extraordinary objects for everyday use.

About Corso Como

Founded in Milano in 1990 by Carla Sozzani, 10 Corso Como is the pioneer in creating the prototype of the concept store. In 2008 10 Corso Como and Samsung C&T Fashion Business joined together to bring the 10 Corso Como concept to Seoul. From the moment that a visitor steps inside the 1,400sq. meter space, located in Cheongdam-dong, the creative ideas that drive 10 Corso Como have been translated into the spirit of Seoul. Housed on three floors of a modern building in a bustling downtown, Slow Shopping has become a massive hit for both the n 2012 10 Corso Como and Samsung C&T have joined again, this time with Lotte, in bringing the 10 Corso Como philosophy into Avenuel. Carla Sozzani of 10 Corso Como directs the development of 10 Corso Como AvenueL and artist Kris Ruhs has established the unique physical presence that lies at the heart of 10 Corso Como core philosophy- Slow Shopping.

“Patrick & Victor Demarchelier”, photography exhibition at 10 Corso Como of Shanghai

September 6, 2016 Leave a comment

10 Corso Como Shanghai celebrates its 3rd anniversary bringing for the first time in Asia the work of Patrick Demarchelier and his son Victor Demarchelier.

(September 2016, Shanghai) 10 Corso Como, the world’s first fashion and design concept store, opened its first store in China three years ago, in Shanghai. Dedicated to Art, Fashion, Music, Design and Cuisine, 10 Corso Como Shanghai since its opening has been promoting the “slow shopping” concept, bringing a unique and innovative shopping experience to Chinese consumers.

Next week, September 7th, 10 Corso Como Shanghai will celebrate its third anniversary, and once again will bring to customers and visitors the opportunity to meet and exchange culture, ideas and experiences through an exclusive programme of designers collaborations, pop ups and art exhibitions.

Highlight of 10 Corso Como 3rd anniversary celebrations will be Patrick and Victor Demarchelier exhibition opening cocktail on September 7th at the presence of 10 Corso Como founder Carla Sozzani.

On September 5th, Cybex, one of the most beloved children brand, will launch, for the first time in China, its capsule collection in collaboration with Jeremy Scott. And on September 10th, 10 Corso Como Shanghai will present the Fall Winter 2016 trends with a trunk show featuring the most iconic pieces of the fall winter collections.

Always at the forefront of lifestyle trends, and representative of gourmet excellence, 10 Corso Como is launching a new Café concept. From September 8th, 10 Corso Como Café, at 10 Corso Como Shanghai ground floor, will re-open with a brand-new look and menu featuring a wide selection of salads, Panini and desserts by Michelin Star Chef Corrado Michelazzo.

From September 8th to September 11th 10 Corso Como will partner up with Photo Shanghai at Shanghai Exhibition Center with a pop up store and Café, presenting a joint project with Illy coffee featuring emerging young Chinese artists.

Patrick and Victor Demarchelier photography exhibition

10 Corso Como Shanghai in collaboration with Camera Works is pleased to present the work of Patrick Demarchelier and his son Victor Demarchelier. The exhibition not only gives a comprehensive idea of the body of work of both artists but also points out the mutual artistic coinage. For the first time in Asia their collaborative work will be exhibited as well.

For multiple decades Patrick Demarchelier has been considered a leading photo artist within the fashion and nude genre. His works celebrate the top models’ beauty without suffocating their appearance in a construction of artificiality. While fashion photography usually works towards excesses to create distinction, he is leaving space for a certain genuine. Patrick Demarchelier’s photographic body of work stands out due to its perfection as well as his very own ease that is reflected both in his photographic eye and his pictorial language. Key element of his works is exactly this suggestion that is free of contemplation and calculation.

Glamour becomes real, reality becomes glamorous: This leitmotiv marks the father’s body of work as well as his son’s Victor Demarchelier. This approach towards photography does not only create unique photographs, but also a recognition value due to a constant change according to the latest subject. A particular awareness becomes clear to the beholder when reflecting either body of work. Patrick Demarchelier’s early work – together with his numerous main works presented in the exhibition – is considered to be the foundation of what will be expected of Victor Demarchelier in the future.

About Patrick Demarchelier

Patrick Demarchelier, born in 1943 near Paris, grew up with four brothers and his mother in Le Havre. For his 17th birthday, his stepfather bought him a Kodak camera, which sparked his enthusiasm for photography. A passion for the photographic profession evolved into setting a clear objective for his professional future. His curiosity and the desire for perfecting his photographic abilities made him move to Paris when he was twenty years old. While working in photo laboratories, he began perusing leading fashion magazines to study the visual language and aesthetics of prestigious photographers. Subsequently, Patrick Demarchelier advanced to one of the world’s most famous fashion photographers. His relocation to New York in 1975 accompanied his international breakthrough. Since the late 1970s, reputable fashion magazines like »Elle«, »Glamour«, »GQ«, »Mademoiselle«, »Vogue« or »Rolling Stone« have been publishing his works. Furthermore, Patrick Demarchelier has been working for prestigious international couture and jewelry houses, including Armani, Calvin Klein, Chanel, Dior, Versace or Yves Saint Laurent. The British Royal Family honored him especially when commissioning him, as the first non-British photographer, to portray a member of their family – Lady Diana. Patrick Demarchelier lives and works in New York.

About Victor Demarchelier

Victor Demarchelier, born and raised in New York, is the youngest son of Patrick Demarchelier. Just after Victor Demarchelier completed his economic studies, he started working in his father’s studio to learn about the complexity of photography. Within the following ten years Victor Demarchelier managed to pursue the successful path of his father just in a new generation. With an independent aesthetic which however is coined by his father, Victor Demarchelier now works for magazines including »Vogue«, »Interview«, »GQ«, »Harper’s Bazaar« and »V Magazine«. Victor Demarchelier lives and works in New York.

About 10 Corso Como

Launched in 1990 in Milan, Italy by Carla Sozzani, 10 Corso Como is a network of spaces rolled into one experience and was the world’s first concept store. It is dedicated to Art, Fashion, Music, Design and Cuisine and has been designed as a multifunctional area, where customers and visitors are encouraged to meet and exchange culture, ideas and experiences. Named after its location in Milan in an industrial building, today 10 Corso Como has locations in Milan, Seoul, Shanghai and Beijing.

10 Corso Como Shanghai

Add: North Annex Wheelock Square, No. 1717, West Nanjing Road, Jing’an District , Shanghai

Opening time

Fashion & Design:10:00-22:00

1F Café:8:00-22:00

Lounge Bar:Monday – Friday: 11:00-24:00, Saturday – Sunday: 11:00 – 1:00

Restaurant:Lunch- 11:30-14:30

            Dinner- Sunday to Thursday 18:00-22:30;  Friday, Saturday 18:00-23:00

Diana Vreeland: The Modern Woman, incontro con Alexander Vreeland presso 10 Corso Como di Milano

November 2, 2015 Leave a comment


Incontro con Alexander Vreeland in occasione dell’uscita del volume Diana Vreeland: The Modern Woman
The Bazaar Years 1936-1962
pubblicato da Rizzoli martedì 3 novembre
alle ore 18.00 in 10 Corso Como.

“Parte del mio successo come giornalista è dovuto alla mia audacia: non ho mai temuto di raccontare un evento, un fatto, un’atmosfera. Mi sono sempre immedesimata nel lettore finale. Era il mio lavoro. Credo di avere avuto sempre una visione chiara di cosa faceva piacere ai lettori: dare loro quello che… non sapevano di volere.”

Nel 1936 Carmel Snow, direttore di Harper’s Bazaar prese una decisione che cambiò per sempre la moda quando chiese a Diana Vreeland di entrare nella sua rivista. Diana Vreeland inaugurò la celebre rubrica “Perché no..?” E nel 1939, venne nominata la prima (ed unica) redattrice di moda del giornale- perché, come diceva spesso Richard Avedon, la Vreeland “inventava” la moda. Il libro Diana Vreeland: The Modern Woman documenta tre decenni di Bazaar, divisi anno per anno. Ogni sezione si apre con tutte le dodici copertine della rivista seguite da una selezione di immagini che testimoniano la visione innovativa di Diana Vreeland e i suoi continui lavori con celebri fotografi come Richard Avedon, Louise Dahl-Wolfe, Lillian Bassman, Martin Munkacsi e George Hoyningen- Huene.

Questa monografia permette di vedere come lo sguardo attento di Diana Vreeland e la sua collaborazione con Carmel Snow e Alexey Brodovitch, il leggendario direttore artistico di Harpers’ Bazaar, abbiano cambiato l’immagine della donna moderna americana del ventesimo secolo. Con oltre 300 pagine e i commenti di sei tra i maggiori fashion leaders della moda di oggi, il volume Diana Vreeland: The Modern Woman ci racconta Diana Vreeland, un’ icona senza tempo, fonte di ispirazione continua.

Alexander Vreeland, nipote di Diana Vreeland, dopo una carriera trentennale nella moda e nel beauty, ha creato nel 2014 la linea Vreeland Parfums. Nel 2013 ha curato per Rizzoli il libro Memo Diana Vreeland.

Diana Vreeland: The Modern Woman
The Bazaar Years 1936 – 1962 – a cura di Alexander Vreeland
testi di Bruce Weber, Glenda Bailey, Edward Enninful, Tonne Goodman, Inez van Lamsweerde e Stefano Tonchi 300 ill colori e b/n, 304 pagine, copertina rigida – testi in inglese
Rizzoli International, Ottobre 2015
€ 65.00

Alexander Vreeland is the grandson of Diana Vreeland and the president of Diana Vreeland Parfums and the Diana Vreeland Estate. He is the author of Diana Vreeland Memos: The Vogue Years.